6 Ways to Repurpose Your Content Across Multiple Platforms

Creating valuable content is no small task. From blog posts to videos, each piece takes time, energy, and creativity. But why stop at just one use when you can extend its life across multiple platforms? Repurposing content is an excellent way to maximize your efforts, increase engagement, and expand your audience. In this article, we’ll cover six effective strategies for repurposing your content across various platforms, making the most out of each piece you create.

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1. Turn Blog Posts into Social Media Snippets

Blog posts are a goldmine of content that can easily be transformed into bite-sized pieces for social media. Platforms like Twitter, LinkedIn, and Facebook are perfect for sharing key takeaways or insightful quotes from your blog. You can even create a series of posts from one blog article, each focusing on a different aspect of the topic.

How To Do It:

• Step 1: Break down your blog post into smaller, digestible points.
• Step 2: Create engaging captions and include relevant hashtags to boost visibility.
• Step 3: Use visuals like branded images or infographics to make your posts stand out.

Sharing snippets not only drives traffic back to your blog and increases website traffic but also helps keep your social media channels active and engaging.

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2. Convert a Webinar into a Blog Post or Ebook

Webinars are packed with valuable insights and expert advice, but once they’re over, they often get forgotten. Don’t let that happen! Transform your webinar into a detailed blog post or an ebook. This allows you to reach people who might have missed the live session or prefer consuming information in written form.

How To Do It:

• Step 1: Record the webinar and transcribe the key points.
• Step 2: Expand on these points in blog format or compile them into a well-organized ebook.
• Step 3: Add visuals like charts, screenshots, and quotes to keep readers engaged.

By converting a webinar into a blog or ebook, you can offer long-term value from a one-time event, while also generating leads.

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3. Turn Podcasts into Blog Posts or Quotes for Social Media

Podcasts are an incredible content medium, but not everyone listens to them. To widen your audience, consider repurposing podcast episodes into blog posts or pulling out impactful quotes for social media.

How To Do It:‍

• Step 1: Transcribe the podcast or extract the key points.
• Step 2: Create a blog post summarizing the episode or expand on the topics discussed.
• Step 3: Share insightful quotes from the episode on platforms like Instagram or Twitter.

Turning your podcast into written content not only increases your reach but also helps with SEO, making your brand easier to find.

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4. Repurpose Video Content for Different Platforms

Video is king, but creating new videos for every platform is time-consuming. Instead, take one video and break it down for different channels. For example, you can upload the full video on YouTube, share shorter clips on Instagram or TikTok, and even use stills for Pinterest.

How To Do It:‍

• Step 1: Trim the full-length video into shorter clips (30 seconds to 1 minute).
• Step 2: Share the clips on Instagram Reels, TikTok, or LinkedIn.
• Step 3: Create behind-the-scenes content or bloopers to share on stories.

Repurposing video content for different platforms allows you to cater to each platform’s audience and algorithm while keeping your content fresh and engaging.

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5. Create Infographics from Data-Heavy Content

If you’ve got a piece of content filled with data, statistics, or research, why not turn it into a visually appealing infographic? Infographics are easily shareable and can simplify complex information for your audience.

How To Do It:

• Step 1: Identify the key data points or statistics in your content.
• Step 2: Use a design tool like Canva or Adobe Spark to create a visually engaging infographic.
• Step 3: Share the infographic on Pinterest, Instagram, LinkedIn, or even within your blog post.

Infographics not only help break down complicated information but also have a high shareability factor, making them great for increasing engagement.

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6. Repurpose Long-Form Content into an Email Series

Long-form content such as guides, whitepapers, or comprehensive blog posts can easily be repurposed into a series of emails. Breaking down these pieces into smaller, digestible sections for an email campaign is an excellent way to keep your audience engaged over time.

How To Do It:‍

• Step 1: Divide the long-form content into sections that can stand alone.
• Step 2: Write engaging emails that give subscribers value with each installment.
• Step 3: Include a call-to-action (CTA) in each email, encouraging readers to take the next step, such as visiting your blog or checking out a product.

Email series keep your audience engaged while also reinforcing your authority in the topic area.

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Bonus Tip: Customize Your Content for Each Platform

While repurposing content, it’s essential to tweak your material to fit the style and preferences of each platform. What works on LinkedIn might not resonate with your Instagram audience. By making slight adjustments—whether it’s the tone, the length, or the type of content—you can ensure each platform gets a piece that feels tailored and relevant.

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Why Repurposing Works

Repurposing content helps in multiple ways:

• Efficiency: You don’t need to reinvent the wheel every time you create content.
• SEO Boost: By reusing content in various formats, you’re increasing your chances of ranking for multiple keywords.
• Audience Expansion: Different people prefer different platforms, so repurposing helps you reach a broader audience.
• Extended Lifespan: A single piece of content can stay relevant for months if shared across various platforms in different forms.

By following these six repurposing strategies, you can ensure that your content works smarter, not harder.

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How Crafted in Haus Can Help

At Crafted in Haus, we specialize in helping businesses maximize their content efforts. From repurposing blog posts into social media campaigns to transforming videos into infographics, we’ll work with you to extend the life of your content and get it in front of the right people. Let us help you get more mileage out of your content, so you can focus on growing your brand.